Our Story

Distil the essence of Play down and you’ll find a team of mobile product professionals who passionately believe in the power of games to move people.

In previous lives at EA, Playfish, Sega and Mind Candy, we worked on some of the biggest and most loved games on the planet and saw just how powerful they could be – driving engagement, motivating behaviours and inspiring learning and collaboration.

Games excel at creating joy and moments of delight - and with the advent of social elements they can be addictively compelling. After watching friends literally disrupt their sleep habits to farm their virtual crops or swap candies… we dreamt of what could happen if we harnessed these mechanics in more meaningful settings.

So in March 2014 we set up Play – not to make games per se, but to use our knowledge of gaming mechanics and great experience design to create delightful products that drive behavioural change in the enterprise space.

We recruited a stellar team from the mobile gaming space and started partnering with corporate clients who wanted to drive change and engagement among employees and customers.

The market reaction and results have been astounding. The marriage of forward-thinking business, with our agile, industry-proven expertise is bringing innovative and compelling products to market.

And this exciting journey is only just beginning.